The Reason Behind The Name: BE TH3 CHANGE was derived from one of my favorite quotes by Mahatma Gandhi, “You must be the change you wish to see in the world.” Change can mean many things for different people. It can simply mean a change in how one does something, a physical change, a mental change, a change in the way one views the world, or as simple as a change in how clothes are made. Why I Chose Streetwear: Streetwear is a style of clothing that I tend to wear. People often confuse Streetwear with urban clothing, or hip hop fashion, but its roots come from the surfer and skater culture here on the West Coast. However, it has evolved to include influences from urban, hip hop, punk, and other styles around the world. For those who know me, know that I change up my styles quite often, so it was only natural for me to start a brand in a category as diverse as Streetwear. Why I’m Doing This: My initial goal is to change people’s perception of eco-friendly clothing. However, “Be The Change” has such a positive message that it may change a person’s frame of mind every time they put on one of my shirts. (Wishful thinking). Also, I want people to realize that not all Eco-friendly clothing has to look like it’s made from a burlap sack! It also doesn’t have to read Save the Whales, Wildlife Fund, or any other blatant environmental related slogans. There is nothing wrong with those types of tees, it’s just not something I want to wear on a daily. I think Streetwear can take a step in the right direction by making fashions that appeal to street culture, which are less taxing on the environment. Most people want to do good for the environment, but they don’t want to lose themselves in the process. By offering clothes which are similar to the current styles, and those that are going to set new trends, it gives people an option – an option to look good, and do better.